Are your customers channel hoppers or social shoppers? Store lovers or one-click wonders? Are they bargain browsers or impulse buyers?

Drapers’ latest report – Connected Consumer 2024 – features a survey of 2,000 people and analyses exclusive data to decode and define the real shopping behaviours, journeys and preferences of today’s fashion fans.

Every business knows that customers now shop across different channels, but to what extent are they actually channel-hopping? This report maps their connected shopping journeys, covering how customers browse, research, purchase and pay for fashion products, as well as the similarities and differences you need to know across different age groups.

Our data confirms that customers’ expectations are extremely high, but it also reveals some surprising insights about what they really want from shopping experiences across digital and physical touch points; what really matters to them when it comes to elements like delivery, returns, content and communications; and what is going to turn them on – and off – from giving you their hard earned cash.

In partnership with BigCommerce, the report also explores how you can build strategies to meet these demands and deliver seamless shopping experiences that exceed your customers’ expectations – and futureproof your business.