Across the world, we are facing unprecedented challenges to oursocieties, our economies, and our environments. Business in the 21st centuryrequires a new approach. We know the challenges we face and we know what needsto be done to solve them.The move towards a circulareconomy is gaining momentum and we expect to see more strategies involvingsustainable packaging materials, upcycling and recycling of nutrients, as wellas new retail formats. In this session, we discuss howbrands can embrace circularity and rethink how waste and by-products areutilised.