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Ecommerce insights report:

2024 digital trends, consumer data, success strategies and case studies

Fashion has always been a dynamic, fast-moving industry, but the pace of change online is driving brands and retailers to evolve quicker than ever, expanding across multiple channels and building stronger connections with shoppers.

Is your business keeping up? Are you prioritising composable commerce? Have you mastered your MACH approach?

This new research report answers these questions and more, breaking down 2024’s need-to-know ecommerce trends to help you better connect with your customers’ needs, combining consumer data with proven strategies, actionable recommendations and case studies directly from brands and retailers.

Produced by Drapers partner BigCommerce, it will help you:

- Understand new innovations, including the MACH approach, composable commerce and AI-powered solutions in fashion, and which ones can make an impact.

- Get inspired by success strategy case studies from fashion brands and retailers like White Stuff and Grenson to learn how to better align with customer expectations and accelerate ecommerce growth.

- Elevate your brand online with customer experience via topics including omnichannel commerce, social selling and sustainability strategies, aligning with trends recently revealed in the Drapers study on Gen Z and Millennials shopping preferences.

Registration details

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Ecommerce insights report:

2024 digital trends, consumer data, success strategies and case studies

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