The majority of waste in any process is at the hand-off points. EIMS focuses on joining people, process and technology in a smart way to reduce disconnects and inefficiencies across the sales and marketing process. By taking a methodical, scientific approach to waste elimination EIMS helps its clients achieve outstanding productivity gains through a process of continuous and relentless improvement.

Louis Gibson – Global VP Sales, will be sharing not only how to identify waste across your sales and marketing waterfall but also best practices on how to eliminate it and thus improving the ROI performance of your campaigns.

The webinar will focus on three areas:

• Eliminate those silos!
• How to identify waste across different campaign types, such as
  • Content Syndication
  • Paid Media
  • Response Management
  • Outbound
• Are you driving the right behaviours?