Drapers Best in Store video report, in partnership with Salesforce, explores the best in retail innovation, cutting edge shop design and the latest trends for store strategy.

Drapers takes you inside London’s best experiential shops, showcasing stores that blend the best of digital and bricks and mortar through exceptional initiatives, and boundary-pushing retailers are that rewriting the rules of retail.

Whether its elevating customer service, delivering outstanding experiences, or providing the ultimate in connected, convenience-driven shopping, these stores are delivering the future of bricks and mortar – today.

Covering the breadth of the industry – from high end to high street – Drapers takes you behind the scenes of three industry-leading stores:

- Luxury retailer Browns new Brook Street store, powered by parent company and online giant Farfetch

- Global sportswear leader Adidas and its ‘local’ Oxford Street flagship

- Zara’s connected ‘digital store’ and new, industry-leading Store Mode functionality