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Social Commerce Guide


With just over half of the global population reportedly now using social media, fashion brands and retailers need to be making the most of a golden global opportunity for additional sales, and growing international reach.

Covering Facebook, Instagram, Pinterest, Snapchat and TikTok, the fourth instalment of Drapers Cross-border Ecommerce series of reports, supported by the Department for International Trade, offers a comprehensive guide to social commerce.

Featuring actionable tips from experts, insight from fashion brands and retailers and exclusive advice direct from the social media platforms, this guide will equip brands and retailers with what they need to know when it comes to selling via social media, and how it can boost online sales internationally.